Since joining Yvonne LaFleur in November 2024, I have successfully grown the brand's Instagram, TikTok, and Facebook accounts to over 170,000 followers each within just four months - entirely through organic strategies, without the use of paid advertising. By executing an aggressive social media marketing approach, I have consistently captured audience attention, driving multiple viral videos that have significantly increased brand visibility.

My efforts have led to a dramatic rise in both sales and foot traffic, ultimately resulting in the complete sellout of Yvonne LaFleur’s signature fragrance. I actively monitor audience feedback across platforms, ensuring content aligns with their interests while staying ahead of trends and optimizing future strategies. I regularly collaborate with Yvonne to develop compelling content, maintaining a strong and engaging brand presence.

Through strategic execution and adaptability, I’ve significantly elevated Yvonne LaFleur’s digital presence, transforming social media into a key driver of business growth. The brand’s rising influence has captured the attention of fashion icons and celebrities alike, including Sarah Jessica Parker, Sharon Stone, Liv Tyler, Vanessa Hudgens, Dita Von Teese, and Mary McDonald. Most notably, Yvonne LaFleur was recently invited as a VIP guest to the prestigious White House Correspondents’ Dinner in Washington, D.C., a request made in part by the brand’s loyal European following. This milestone reflects the global reach and cultural impact cultivated through our digital strategy.